Original. Independent.
Our design doesn't come from a prompt. It comes from experience, the kind earned at 3am on site. We are a small, senior team, bound by relationships that go back decades, with judgement no model can ever replicate.
is under NDA.
Concept to
completion.
Whatever it takes to get there, “that's an ΛLCHEMY problem”
We conceive, produce and deliver, end to end, so you never carry the how.
We work by invitation, and we choose carefully.
A large scale light art experience. Conceived, designed, produced and staged end to end by ΛLCHEMY. Debut: Company's Garden, Cape Town, April 2026. Returning 2027: Cape Town and Johannesburg.
From Gearhouse.
To Formative.
To ΛLCHEMY.
In 2010, Gareth Hadden left Gearhouse to build something of his own and co-founded Formative: a boutique design and production house obsessed with large-scale experiences that merge precision engineering with artistic vision. It grew into one of South Africa's premier creative-technical production houses, behind some of the country's most ambitious events, from Cassper Nyovest's Fill Up productions to Rolex's Mentor and Protégé campaign, Apple TV, the YPO Global Summit, senior leadership conferences for Sanlam, RMB and Santam, and the V&A Waterfront's New Year's Eve celebration. The work took us around the world, and that global experience still shapes how we approach every project.
Then came a merger. It taught us plenty, mostly about who we are. So we took the lesson, kept the obsession, and built ΛLCHEMY: our platform for creative innovation. We kept the cream of the team and went looking for new talent, new projects and new problems worth solving, including LUMENOCITY
This isn't a booking. It's a partnership.
We take on a handful of partners each year, with a few of our biggest annuals already held in the calendar. We choose our clients the way we would choose a partner, for the long run, and we hope you will choose us the same way.
Dubai